Journal Article1 November 2025 Jennifer Pahre, Cara Shanahan, Emma Troy, Brooke Conklin
Journal Article1 November 2025 Irene Calboli, Gabrielle Armstrong
This Article elaborates on the practice of upcycling and argues that upcycling
should be considered a lawful practice under current trademark rules in the
United States. Upcycling is the process of taking existing products lawfully
sold on the market, in most instances, used products, and giving these products
a second life by adding additional elements and decorations or by using the
still viable product parts to create new products altogether. Because of its
focus on reusing existing products or product parts, the practice of upcycling
has become increasingly popular, also because it promotes circular and
environmentally friendly production practices. However, upcycled products often
display logos and patterns from the original product, many of which are famous
trademarks, which has led to widespread opposition by trademark owners—
especially in the luxury fashion industry. Specifically, trademark owners have
argued that upcycled products are “materially different” from the originals and
can lead to consumer confusion and dilution of their marks. This Article
disagrees with this position and argues that upcycling should be considered a
lawful practice under current United States trademark law. In particular, it
considers current trademark defenses and how they apply to the practice of
upcycling. In this context, the Article argues that upcycling should be
considered lawful under a broad interpretation of the doctrines of trademark,
first sale, and fair use. The Article additionally argues that upcycling
activities, particularly when clearly communicated through labeling and
disclaimers, warrant First Amendment protection under the United States’
Constitution as a form of expressive speech advocating for circular economy
principles and environmentally conscious practices.Journal Article1 November 2025 Peter Hosey, Charles Hosey