The drafting of cobranding agreements related to websites requires the consideration of the cobranding parties' needs as well as the end-user experience. This Article outlines most of the primary issues to consider when drafting agreements related to cobranded websites, including: separate party identity and goodwill, substantive obligations, risk allocation, termination of the cobranding relationship, and unauthorized cobranding of websites.
Mike Rodenbaugh, Alan N. Herda & Mari Stewart,
Cobranding on the World Wide Web,
Tex. Wesleyan L. Rev.
Available at: https://doi.org/10.37419/TWLR.V8.I3.13