Texas Wesleyan Law Review
Article Title
Document Type
Symposium
Abstract
The drafting of cobranding agreements related to websites requires the consideration of the cobranding parties' needs as well as the end-user experience. This Article outlines most of the primary issues to consider when drafting agreements related to cobranded websites, including: separate party identity and goodwill, substantive obligations, risk allocation, termination of the cobranding relationship, and unauthorized cobranding of websites.
DOI
10.37419/TWLR.V8.I3.13
First Page
665
Last Page
678
Recommended Citation
Mike Rodenbaugh, Alan N. Herda & Mari Stewart,
Cobranding on the World Wide Web,
8
Tex. Wesleyan L. Rev.
665
(2002).
Available at:
https://doi.org/10.37419/TWLR.V8.I3.13
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