Cobranding on the World Wide Web

Authors

Mike Rodenbaugh
Alan N. Herda
Mari Stewart

Publication Date

7-1-2002

Document Type

Symposium

Abstract

The drafting of cobranding agreements related to websites requires the consideration of the cobranding parties' needs as well as the end-user experience. This Article outlines most of the primary issues to consider when drafting agreements related to cobranded websites, including: separate party identity and goodwill, substantive obligations, risk allocation, termination of the cobranding relationship, and unauthorized cobranding of websites.

DOI

10.37419/TWLR.V8.I3.13

First Page

665

Last Page

678

Recommended Citation

Mike Rodenbaugh, Alan N. Herda & Mari Stewart, Cobranding on the World Wide Web, 8 Tex. Wesleyan L. Rev. 665 (2002).
Available at: https://doi.org/10.37419/TWLR.V8.I3.13