Use of Another's Trademark in a Web Page Meta Tag: Why Liability Should Not Ensue Under the Lanham Act for Trademark Infringement

Authors

Michael R. Sees

Publication Date

10-1-1998

Document Type

Comment

Abstract

This Comment argues that liability for trademark infringement should not ensue under the Lanham Act when an unauthorized user incorporates a senior holder's registered trademark in a web page meta tag.4 Part I discusses the Lanham Act and the various elements that must be satisfied in order to prevail on a cause of action for trademark infringement. Part II provides a background of the Internet and World Wide Web. Part III discusses how a typical cause of action for trademark infringement in this situation may arise. Part IV analyzes the issue and demonstrates why liability should not ensue. In short, the argument takes the position that an action for trademark infringement stemming from the unauthorized use of another's trademark in a meta tag cannot be sustained.

DOI

10.37419/TWLR.V5.I1.5

First Page

99

Last Page

120

Recommended Citation

Michael R. Sees, Use of Another's Trademark in a Web Page Meta Tag: Why Liability Should Not Ensue Under the Lanham Act for Trademark Infringement, 5 Tex. Wesleyan L. Rev. 99 (1998).
Available at: https://doi.org/10.37419/TWLR.V5.I1.5